The Pepsi Challenge Failed in Japan Because

question 43

Multiple Choice

The Pepsi Challenge failed in Japan because

• A)Pepsi utilized the wrong media.
• B)it was aired at the wrong time of year.
• C)comparative advertising was against the law.
• D)comparative advertising was culturally unacceptable

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Definitions:

Taft-Hartley Act

A United States federal law passed in 1947 that restricts the activities and power of labor unions.

Employee Free Choice Act

a proposed U.S. law aimed at making it easier for workers to form, join, or assist labor organizations and provide for mandatory injunctions for unfair labor practices during organizing efforts.

Wagner Act

Also known as the National Labor Relations Act of 1935, it is foundational U.S. legislation establishing the right of workers to organize into trade unions and engage in collective bargaining.

Disparate Treatment Discrimination

A form of discrimination where an individual is treated less favorably than others in similar circumstances, based on race, color, religion, sex, or national origin.