Kraft Is Considering Allowing Its Subsidiary to Develop Their Own

question 21

Multiple Choice

Kraft is considering allowing its subsidiary to develop their own localized advertising for Kraft's Macaroni and Cheese.What is not a reason to adopt this policy?

• A)Europeans prefer local advertisements.
• B)The product category is new to some markets.
• C)A global theme approach would be more expensive.
• D)Standardized advertising is always preferable to local advertising when marketing products of MNCs.

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Definitions:

Air Quality Standards

Regulations that define the maximum acceptable concentration of pollutants in the air, set to protect human health and the environment.

Independent Samples

Multiple sets of data that are independently chosen from a population without affecting each other.

Pooled Estimate

A method in statistics used to combine different estimates of the same parameter to find a single, more precise estimate.

Standard Error

A statistical measure of the variance or standard deviation of a sample mean, indicating the precision with which a sample represents a population.