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Global advertising campaigns work better if the target market is narrowly defined.
Defense Mechanisms
In psychodynamic theory, unconscious mental strategies that the mind uses to protect itself from distress.
Id
In psychodynamic theory, the component of personality that is completely submerged in the unconscious and operates according to the pleasure principle.
Ego
In psychodynamic theory, the component of personality that tries to satisfy the wishes of the id while being responsive to the superego.
Superego
In psychodynamic theory, the component of personality that reflects the internalization of societal and parental standards of conduct.
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