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Consumers in the former Soviet Union are very trustful of advertisements and consider them to provide reliable information.
Expected Profit
The projected financial gain a company anticipates earning from its operations or investments, based on various assumptions and calculations.
Price
The amount of money required to purchase a good or service.
Marginal Costs
The change in total costs that arises when the quantity produced is incremented by one unit; it is the cost of producing one more unit of a good.
Potential Customers
Individuals or businesses that have not yet purchased but have shown interest in a company's products or services.
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