Cellular Adspend in India Is Growing Because Mobile Phone Penetration

question 5

True/False

Cellular adspend in India is growing because mobile phone penetration is high compared to television.

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Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows given a specified rate of return.

Cash Inflows

Money received by a company during a given period, including revenues, investment returns, loans, and other forms of financing.

Payback Period

The time it takes for an investment to generate an amount of income or cash equivalent to the cost of the investment itself.

Straight-line Basis

Straight-line basis is a method of calculating depreciation and amortization, wherein an asset's cost is evenly spread over its useful life.