General Motors Is Considering a Global Theme Approach

question 94

Multiple Choice

General Motors is considering a global theme approach.What advice would you give GM?

• A)Develop a simple theme in the United States that then can be used abroad with minor changes undertaken at the discretion of the foreign subsidiaries.
• B)Develop a theme in the United States but allow headquarters to later consider and approve minor adaptations proposed by foreign subsidiaries.
• C)Incorporate input from the subsidiaries in the original design of a global them campaign.
• D)Use of global theme advertising is declining.

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