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NPD Process
The stages a company undergoes to develop and market a new product, from idea generation to commercialization.
Product Adopters
Individuals or entities that purchase and utilize new products or technologies early in their lifecycle.
Laggard Group
The last segment of a population to adopt new technologies or innovations, often resistant to change and skeptical of new trends.
Advance Consumption
The purchase or usage of a product or service before its actual need or before it is physically received.
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