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Figure 9-3 Suppose that U.S. tastes for British goods increase. Then, in Figure 9-3
Organizational Strategies
Comprehensive plans developed by businesses to achieve specific goals and to guide the company towards long-term growth and success.
Strategic Business Units
Distinct parts of a company that operate as separate entities, each with its own mission, strategy, and competitors.
Marketing Dashboard
A visual display of important marketing metrics and information to help managers make informed decisions and track performance in real-time.
Marketing Objective
A specific goal that a company aims to achieve through its marketing efforts, such as increasing sales, brand recognition, or market share.
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