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A weakness of the classical model is
Reader's Attention
The focus or concentration a reader gives to a piece of writing, which can be influenced by various elements such as content, style, and layout.
Promise
A declaration or assurance that one will do a particular thing or that guarantees a certain outcome.
AIDA
An acronym that stands for Attention, Interest, Desire, and Action, describing stages of consumer engagement and marketing effectiveness.
Interest
The feeling of wanting to know or learn about something or someone.
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