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The demand for money
Opportunity Costs
The advantages that a person, business, or investor loses by selecting one option instead of another.
Sunk Costs
Past expenses that have already been incurred and cannot be recovered, and therefore should not affect future business decisions.
Fixed Costs
Fixed costs are business expenses that remain constant regardless of the level of production or sales.
Cost Of Capital
The rate of return that a business needs to generate from its investments in order to cover the cost of raising funds, either through debt or equity.
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