Examlex
In 1964, the Nuremberg code for the ethical conduct in the use of humans for experiments was advanced but was not accepted by many countries.
Niche Marketing
A targeted marketing strategy focusing on a specific segment of the market, tailor-made to satisfy the unique needs and preferences of that segment.
Marketing Mix
A set of controllable marketing variables comprising product, price, place, and promotion that a firm uses to pursue its marketing objectives in the target market.
Cognitive Dissonance
The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.
Post-purchase Stress
The anxiety or concern felt by consumers after making a purchase, typically due to doubts about the decision or the product's performance.
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