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The idea behind 'creating value" is to allow both negotiating parties to:
Values
Core beliefs or standards that guide and motivate attitudes and actions in individuals and groups.
Short-term Beliefs
refer to temporary or immediate convictions or opinions that may influence an individual's decisions or actions in the near future.
Individual-level Dependent Variables
Variables in research that measure outcomes affecting individuals, such as job performance, satisfaction, or psychological well-being.
OB Research
The study of individual and group behavior in organizational settings through systematic analysis and application of knowledge.
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