Substantive and Relationship Goals Help Determine Which Strategy and Tactics

question 22

True/False

Substantive and relationship goals help determine which strategy and tactics to use.

---

Definitions:

Individual Demand Curves

Graphs showing the relationship between the price of a good and the quantity of that good a single consumer is willing to buy at various prices.

Horizontal Sum

In economics, the process of aggregating demand curves of different individuals to derive the market demand curve.

Inferior Good

A type of good whose demand decreases as consumers' income rises, contrary to what happens with normal goods.

Substitute Goods

Products or services that can be used in place of one another, where an increase in the price of one leads to an increase in demand for the other.