Webpages That Require Users to Zoom and Scroll to Read

question 57

True/False

Webpages that require users to zoom and scroll to read and navigate the website attract more visitors.

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Definitions:

AIDA

An acronym standing for Attention, Interest, Desire, and Action, used in marketing to describe the stages of consumer engagement and purchasing behavior.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of the audience.

Action

The process or act of doing something towards achieving a goal or result.

Planning Persuasive Messages

The process of strategically crafting communication to influence an audience's attitudes or behaviors.