The Clips of Movie Trailers That a User Views Are

question 55

True/False

The clips of movie trailers that a user views are referred to as podcasts.

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Definitions:

Action

In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.

Lagged Effect

A delayed response to a marketing or advertising campaign, where the impact on consumer behavior or sales becomes apparent after a period of time.

IMC Strategy

An approach to market communication that integrates and coordinates various promotional tools and channels to deliver a clear, consistent, and compelling message about an organization and its products.

Exposure

The measure of how much a target audience sees or interacts with an advertisement or media content.