EasyMart (EM)has a Physical Store and an Online Shopping Site

question 30

Multiple Choice

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas.As a marketing consultant at EM,which of the following tactics would you recommend to achieve the highest sales?

• A) Issue discount coupons in newspapers for all products
• B) Issue in-store coupons for select products and brands
• C) Issue digital coupons for discounts on all products
• D) Issue discount cards redeemable on future purchases

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Definitions:

Cultural Symbols

Objects, signs, or emblems that represent significant meanings or values within a specific culture.

Organizational Culture

A system of shared assumptions, values, and beliefs which governs how people behave in organizations.

Cultural Symbols

Immutable elements representing the beliefs, values, traditions, and norms of a specific culture.

Organizational Culture

The common beliefs, norms, and values that shape the behavior, emotions, and thoughts of employees in a company.