How Might a Business Use a Blog

question 1

Multiple Choice

How might a business use a blog?

• A) To present a demonstration
• B) To host a meeting
• C) To communicate with customers
• D) To transmit a video

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Definitions:

Social Intelligence

The ability to collect, monitor, and analyze information from social media platforms to make informed decisions.

Social Listening

The process of monitoring digital conversations to understand what consumers are saying about a brand or industry online.

Propensity Models

Statistical techniques and models used to predict the likelihood that individuals will perform a certain action, like making a purchase or clicking a link.