Tori Is Traveling for a Business Conference and Needs to Order

question 8

Multiple Choice

Tori is traveling for a business conference and needs to order a computer part so it will arrive at her hotel before her presentation at the end of the week.To do this,she'll need to enter her credit card number over the hotel's wireless network.How can Tori protect her financial information?

• A) Choose a wireless network that uses the hotel's name
• B) Make sure the website she orders from is secure
• C) Use a VPN connection
• D) Use a coffee shop's wireless network instead

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Definitions:

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Concept Testing

A marketing strategy that involves presenting a product concept to target consumers to gauge their reaction before the product's actual launch.

Test Marketing

A strategy used by companies to evaluate the potential success of a new product by releasing it in a limited market prior to a wide-scale launch.