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A Score in the Range of 2

question 9

Multiple Choice

A score in the range of 2.34-3.00 using the VOS Indicator™ would be considered a(n) :


Definitions:

UNICEF

The United Nations Children's Fund, an international organization that provides humanitarian and developmental assistance to children and mothers in developing countries.

Pampers 1 Pack = 1 Vaccine

A cause-related marketing campaign where the purchase of one pack of Pampers diapers contributes to funding one life-saving vaccine.

Philanthropic Marketing

A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.

Corporate Altruism

The practice of companies undertaking actions and policies that are beneficial to society as a whole, beyond their direct financial interests.

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