The Term That Refers Only to Words, Symbols, Shapes, and Similar

question 87

Multiple Choice

The term that refers only to words, symbols, shapes, and similar items associated with products is:

• A)trademarks
• B)service marks
• C)collective marks
• D)certification marks

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Definitions:

Distribution Factors

The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.

Marketing Concept

A philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Think Global

A business approach that considers the international implications of corporate decisions and strategies.

Consumer Wants

The desires or needs that drive individuals to purchase products or services.