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When assessing the creditworthiness of new entrepreneurs, lending institutions review the "Five C's." The guarantees, or additional forms of security (such as assets) , the entrepreneur can provide the lender are known as:
Market Analyst
A professional who studies market conditions to assess the potential sales of a product or service.
South East Asia
A subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of Papua New Guinea, and north of Australia.
Ingratiation
A psychological technique where an individual attempts to become more likable to their target, often through flattery or other forms of manipulation.
Friendly Mood
A state of being that is marked by feelings of amiability, warmth, and approachability.
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