Divide

question 150

Essay

Divide.

---

Definitions:

Virtual Brand Communities

Online groups formed around the loyalty to and interest in a specific brand, fostering interaction among brand enthusiasts.

Consumer Networks

Consumer networks are social networks formed by individuals who share information, reviews, and experiences about products and services, influencing purchasing decisions.

Consumer-Generated Content

Media content created and shared by consumers about a product or service, including reviews, blogs, and social media posts.

Database Marketing

A form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service.