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Critical Thinking Questions Case 2-2 You are working on the design plan for your new informational Web site. It is time to plan the navigational links for your site. One of your pages will have content that spans at least three browser screens and visitors will have to scroll up and down to see all the content. To make the page easier for visitors to use, you decide to add ____ that visitors can click to jump to individual sections of the page and back to the top of the page.
Incremental Sales
Additional sales generated by a specific business activity or decision, beyond what would have occurred normally.
Operating Expenses
Expenses incurred from the normal operations of a business, excluding the cost of goods sold.
After-Tax Discount Rate
The interest rate used in discounted cash flow analysis that accounts for the impact of taxes on the rate of return.
Income Tax Rate
The share of an individual's earnings that is paid to the government as a tax.
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