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Relationship Marketing
A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on immediate sales.
Misrepresentation
Providing false or misleading information about a product, service, or situation, often to persuade or influence decisions.
Sales Puffery
Exaggerated or promotional statements made by sellers about a product or service, which are subjective and not legally binding.
Warranties
Guarantees issued to a purchaser by a manufacturer or seller regarding the condition of a product and the provision of repairs or replacements within a certain period.
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