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Price Leadership
A strategy where the dominant firm in a market sets the price of goods or services, and other competitors follow suit, often seen in oligopolistic markets.
Industry Agreement
A collective consensus or a formal contract among companies within the same industry, often regarding standards, pricing, or other competitive practices.
Nonprice Competition
A marketing strategy in which a company tries to differentiate its product or service from competing products on the basis of attributes other than price.
Advertising
A method used by businesses to promote their products or services to potential customers.
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