Critical Thinking Questions Case 4-2 You and a Classmate, Joyce

question 7

Multiple Choice

Critical Thinking Questions Case 4-2 You and a classmate, Joyce, are working on a new Web site project. You and Joyce meet after class to discuss formalizing your Web site plans. At your next planning meeting, you and Joyce discuss which fonts to use for the Web page text. Joyce wants to use a really pretty fantasy font she discovered online. You tell Joyce that ____.

• A) a fantasy font will make your site really unique - let's go for it
• B) the font choice doesn't really matter; she should choose whatever font she likes
• C) you would prefer to use a cursive font instead of a fantasy font
• D) fantasy fonts are hard to read online and may not be available on site visitors' computers

---

Definitions:

Pre-Tax Cost

The expense incurred by an organization or individual before taxes have been deducted.

After-Tax Cost of Capital

The net cost of capital to a company after accounting for the tax benefits associated with debt financing.

Oil Exploration

The process of searching for underground or underwater oil reservoirs to extract petroleum for commercial use.

Initial Costs

The expenses incurred to start a project, purchase an asset, or initiate any new business activity.