Critical Thinking Questions Case 6-1 Your Small Business Web Site

question 68

Multiple Choice

Critical Thinking Questions Case 6-1 Your small business Web site needs refurbishing. You decide the site's pages need more interactivity. At the next Small Business Association meeting, you ask for some Web page interactivity suggestions from other business owners attending the meeting. You want to improve the look and feel of your navigation elements. Betty, who publishes a hobby site, suggests that you ____.

• A) create interactive buttons that change color when the mouse hovers over a button
• B) forget about adding interactive elements to your pages; interactive features don't add much to site visitors' experiences
• C) add a status bar message to each page to explain your navigation system
• D) add hotspots to your navigation menus

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Definitions:

Marginal Revenue

The boost in income resulting from the sale of one more unit of a product or service.

Market Price

The existing value at which an asset or service might be acquired or disposed of on the open market.

Marginal Revenue

The incremental revenue procured by selling an extra unit of a product or service.

Marginal Cost

The cost of producing one additional unit of a product or service, crucial for pricing and production decisions.