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Negative Feedback by a Tester on a Site's Color Scheme

question 86

True/False

Negative feedback by a tester on a site's color scheme should lead to changes, even when the color scheme matches other marketing material.


Definitions:

Actual Confusion

A situation in trademark law where consumers mistakenly believe that there is a connection between two parties' products or services.

Trademark Infringement

The unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion or deception among consumers.

Fair Use Doctrine

A legal principle allowing limited use of copyrighted material without permission for purposes such as criticism, comment, reporting, teaching, or research.

Trade Secret

Information that a company keeps confidential to maintain an advantage over competitors.

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