Examlex
Quick and efficient communication between buyer and seller is one of the prime advantages of conducting business transactions online.
Message Order
The sequence in which messages are arranged and delivered in communication.
Source Credibility
The level of trustworthiness, expertise, and reliability attributed to the origin of information or the speaker.
Peripheral Route
A method of persuasion that relies on superficial cues or peripheral details to influence attitudes, rather than direct, logical argumentation.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
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