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The _________________________ Web analytic is the rate at which visitors are converted from shoppers to buyers at an e-commerce site.
Moral Law
The principles concerning the distinction between right and wrong behavior, often considered as inherent to human nature or divine command.
Law of Reason
A philosophical idea that moral and legal norms should be grounded in rational thought and logic.
Categorical Imperative
A fundamental principle in the ethical philosophy of Immanuel Kant that requires that individuals act in a manner in which they wish their actions to become universal laws.
Ethical Imperative
A strong moral obligation or duty which compels someone to act in a certain way based on ethical considerations.
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