A ____ Ad Is a Horizontal Web Page Ad in the Shape

question 3

Multiple Choice

A ____ ad is a horizontal Web page ad in the shape of a rectangle.

• A) sidebar
• B) pop-up
• C) banner
• D) rich media

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Definitions:

Proactive Interference

The phenomenon where older memories interfere with the recall of newer memories.

Encoding Failure

A situation where information does not get stored in long-term memory due to insufficient encoding during the learning phase.

Source Amnesia

A memory disorder where one can recall certain information but is unable to remember where, when, or how they learned that information.

Working Memory

The part of short-term memory that is concerned with immediate conscious perceptual and linguistic processing.