The Web Analytic That Measures the Effectiveness of the Shopping

question 8

Multiple Choice

The Web analytic that measures the effectiveness of the shopping cart checkout process at an e-commerce site is ____.

• A) page views
• B) click-stream analysis
• C) conversion rate
• D) unique visitors

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Definitions:

Line Activities

Direct activities that contribute to the production or delivery of a company's products or services, typically involving roles and tasks core to the business operations.

Staff Activities

Tasks or duties performed by employees as part of their employment.

Human Resources Director

A senior executive responsible for the management and development of a company's or organization’s workforce.

Reporting Relationship

The hierarchical connection between an employee and their direct supervisor or manager.