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Marketing
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Undifferentiated Targeting Strategy
A marketing approach where a company decides to ignore market segment differences and appeal to the whole market with one offer or product.
Mass-Marketing
Mass-marketing refers to a marketing strategy that aims to appeal to a large audience by using channels that reach a wide and diverse group of consumers simultaneously.
Segmenting And Positioning
The process of dividing a market into distinct groups of buyers and tailoring marketing strategies to meet their needs.
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