Permission-Based _________________________ Can Be a Cost-Effective Way to Drive Traffic

question 16

Short Answer

Permission-based _________________________ can be a cost-effective way to drive traffic to your Web site.

---

Definitions:

Marginal Utility

The additional satisfaction or utility gained from consuming one more unit of a good or service.

Utilitarianism

An ethical theory proposing that the best action is the one that maximizes happiness for the greatest number of people.

Veil Of Ignorance

A principle that one should design society's rules as if they do not know their own socioeconomic position, to ensure fairness.

Equality Of Opportunity

The ideal that all individuals should have the same chances to pursue success or advancement, regardless of their background or circumstances.