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Unsought Products
Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.
Commercialization
The process of bringing a new product or service to the market, involving activities such as production, marketing, and sales to generate profit from the innovation.
New-Product Development
The act of conceptualizing, developing, and introducing a novel product or service to the marketplace.
Screening and Evaluation
The process of assessing various options or candidates based on set criteria to identify the most suitable choices.
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