Using the Accompanying Figure, Define and Identify the Seven Key

question 13

Essay

Using the accompanying figure, define and identify the seven key flyer elements that help communicate the flyer s message to its target audience: tag line, graphic, attention getter, headline, bulleted list, business name, and tear-offs.

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Definitions:

Cramér's V

A measure of association between two nominal variables, providing a value between 0 and 1.

Nonparametric Statistical Tests

Statistical tests that do not involve the estimation of population parameters or the assumption that scores for a variable are normally distributed in the larger population.

Chi-square Statistics

A statistical measure used to analyze the differences between categorical variables in a contingency table.

Degrees of Freedom

The amount of separate values or quantities that can be attributed to a statistical distribution.