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Using the accompanying figure as your guide, explain how to create a ligature of the letters fi in the word, Starfish.
Risk
The potential for losing something of value, which can be financial, physical, emotional, or otherwise, often assessed in terms of likelihood and impact.
Value Barrier
An obstacle that prevents a customer from recognizing or accepting the value in a product or service.
Usage Barrier
Obstacles that prevent or discourage customers from using a product or service, which can include lack of awareness, accessibility issues, or complexity.
Product Trial
An opportunity for customers to try a product before making a purchase decision, often used as a marketing strategy.
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