Critical Thinking Questions Case 2-1 as the Administrative Assistant to the Marketing

question 29

Multiple Choice

Critical Thinking Questions Case 2-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product. You must have a plan in place before the marketing director returns tomorrow and you are running short of time. Which of the following discussion topics could be deferred to the next meeting? ____

• A) Decide on the brochure's purpose and audience
• B) Determine the brochure's shelf life
• C) Create a timeline of effectiveness for the brochure
• D) Get feedback on the brochure storyboard

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Definitions:

Negative Reinforcement

A reinforcement procedure in which a response is followed by the removal, delay, or decrease in intensity of an unpleasant stimulus; as a result, the response becomes stronger or more likely to occur.

Primary Reinforcer

A stimulus that is inherently reinforcing, typically satisfying a physiological need; an example is food.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with other reinforcers.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.