Examlex
What is the energy needed to carry out daily activities such as breathing, blood circulation, and sleeping?
Aspiration Group
A social group that an individual admires and wishes to be associated with, influencing their purchasing decisions and lifestyle choices.
BzzAgent
A word-of-mouth marketing company that enlists consumers to voluntarily test products and share their opinions within their social networks.
Ethnographic Research
A qualitative research method where researchers observe and interact with people in their natural environment to understand their cultures and behaviors.
Word-Of-Mouth Testimonials
Consumer recommendations and opinions communicated verbally, considered a powerful form of promotion due to its perceived authenticity and trustworthiness.
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