Because the Waterborne Finishes Are So Safe Compared to the Solvent

question 13

True/False

Because the waterborne finishes are so safe compared to the solvent borne finishes an MSDS is no longer required.

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Definitions:

Mental Step

A stage in cognitive processing or decision-making, often used to describe phases in the buying process of consumers.

Customer Benefit Plan

A strategic outline that identifies and communicates the advantages or value a customer will gain from a product or service.

Value Analysis

A methodical approach to examining the function of goods or services to minimize cost without compromising on quality or performance.

Trial Close

A soft questioning technique used by salespeople during the sales process to gauge a prospect's readiness to buy.