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Non-Value-Added Cost
Expenses that do not contribute to the value or functionality of a product or service, often targeted for reduction or elimination.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including the product or service's potential customers and competitors.
Advertising Campaigns
Organized series of promotional efforts aimed at a specific target audience over a particular timeframe to achieve predefined marketing objectives.
Market Development
A growth strategy where a business seeks to sell its existing products into new markets to attract additional customers.
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