Examlex
In 1993, Marc Andreessen released Netscape , the first graphical browser.
Marketing Planning Process
A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.
Mission Statement
A formal summary of the aims and values of a company, organization, or individual.
Slotting Allowances
Fees paid by manufacturers to retailers for securing shelf space for new products, ensuring visibility in stores.
Competitive Advantage
A strategic advantage one company holds over its competitors, allowing it to generate greater sales or margins and/or retain more customers.
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