Examlex
The ________________, created in 1986, addresses online privacy, specifically when data is in transit.
Display Ad
An online advertising format where visual ads are served on web pages next to content.
Advertising Equivalency Value
An estimated monetary value assigned to non-paid media exposure, based on what the exposure would have cost if it were paid advertising.
Earned Media Model
A marketing concept where brand awareness is generated through word-of-mouth, customer experiences, or organic mentions rather than through paid advertising.
SNSs
Refers to Social Networking Services, platforms where users can build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.
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