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Halo Effect
A cognitive bias where an individual's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties.
Overall Impression
The cumulative perception or judgement formed about something or someone, based on various individual attributes, actions, or performances.
Attribute
Is a quality, characteristic, or property that defines or distinguishes an entity, object, or individual.
Stereotyping
The act of assigning generalized characteristics or behaviors to all members of a group, based on preconceived notions or simplistic generalizations.
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