Many Search Engines Accept Payment for Higher Placement, So These

question 46

Multiple Choice

Many search engines accept payment for higher placement, so these sites are listed near the top where you typically expect the best matching results. Better search engines indicate this, sometimes with the word "_____."

• A) Sponsored
• B) Fee-based
• C) Helper
• D) Results

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Definitions:

Market Penetration

Strategies aimed at increasing the market share of a product or service within existing markets.

Diversification

A strategy to reduce risk by allocating investments or focusing efforts across various financial instruments, industries, or other categories.

Product Development

The process of conceptualizing, designing, creating, and bringing a new product or service to market.

Market Development

Strategies aimed at increasing the market size for a product or service through new market segments or new geographies.