Case Kelsey Is the New Human Resources Manager for Jovial

question 50

Multiple Choice

Case Kelsey is the new human resources manager for Jovial Publications. She was asked to create a monthly newsletter that will be read by all company employees. Which of the following is NOT one of the steps Kelsey should take before she starts creating the publication?

• A) Determine the purpose of the publication.
• B) Determine the type of response she wants.
• C) Determine the target audience.
• D) Determine the type of graphics she will use.

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Definitions:

Positive Reinforcers

Stimuli that, when presented after a behavior, increase the likelihood of that behavior being repeated.

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through association with primary reinforcers.

Shaping

A method used in behavioral training and psychology to gradually teach new behaviors through reinforcement of successive approximations toward the target behavior.

Latent Learning

A form of learning that is not immediately expressed in an overt response; it occurs without obvious reinforcement to be applied later when needed.