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Click-Through Rate
The percentage of people who click on a link or advertisement out of the total number of people who see it, used as a measurement of success in online advertising.
Cost Per Click
A digital advertising metric that measures the amount paid by an advertiser for each click on their advertising link.
Advertiser's Website
The online platform owned or used by an advertiser to provide information about their brand, products, or services, and engage with customers.
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Q12: The ability to use both logic and
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