Case James Lim Asks His Colleague, Georgia Morris, to Evaluate

question 34

Multiple Choice

Case James Lim asks his colleague, Georgia Morris, to evaluate a publication he is working on for a client. He hopes that feedback will help make improvements to the publication. Georgia notices that a portion of the border James added around a graphic appears behind the masthead and should be covered up. To do this, James should add a ____.

• A) masthead
• B) matte
• C) mask
• D) nothing; he should delete the border

Recognize personal and situational factors that influence an individual's likelihood to conform in group settings.

Understand the concept of social dominance theory and its implications for intergroup relations.

Identify and explain the sources of intergroup conflict and how each source contributes to conflict emergence.

Understand the demographic and socio-economic characteristics of different ethnic groups in the United States and their implications for marketing.

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Definitions:

Compete

To strive for achieving something such as a prize or superiority, often through comparison or rivalry.

Coastal Area

A region that lies on the land along the sea or ocean, often characterized by unique ecosystems and biodiversity.

New Clients

Individuals or entities that establish a professional relationship with a service provider or business for the first time.

Notification

The process of formally or officially informing someone about something.