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Critical Thinking Questions Case 3-1 as the Administrative Assistant to the Marketing

question 57

Multiple Choice

Critical Thinking Questions Case 3-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; it is the first meeting to discuss an advertising brochure for a new technology product. You must have a plan in place before the marketing director returns tomorrow and you are running short of time. Which of the following discussion topics could be deferred to the next meeting? ____

Distinguish between different types of warranties and their coverages.

Recognize the phases of the consumer buying process.

Evaluate personal opportunity costs in consumer purchases.

Know the legal resources available to consumers including small claims court and class-action suits.

Definitions:

Transportation Infrastructure

The foundational facilities and systems serving a country, city, or area, including roads, bridges, tunnels, railways, and ports, used for the movement of people and goods.

Investment Decisions

The process of making choices about where to allocate resources in order to generate the highest possible returns.

Carrier

A carrier is an entity that undertakes the transportation of goods or passengers from one place to another, including airlines, shipping lines, and trucking companies.

Fastest Delivery

Refers to the logistic and supply chain capability to deliver products or services to customers in the shortest possible time.