Critical Thinking Questions Case 3-1 as the Administrative Assistant to the Marketing

question 73

Multiple Choice

Critical Thinking Questions Case 3-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; it is the first meeting to discuss an advertising brochure for a new technology product. On which activity should you focus today's meeting? ____

• A) Selecting a Publisher template
• B) Getting comparative bids from commercial printers
• C) Brainstorming ideas for the brochure
• D) Creating an EPS file

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Definitions:

Tariff

A tax imposed by a government on goods and services imported from other countries, often used to protect domestic industries.

Perfume

A fragrant liquid typically made from essential oils or aroma compounds, used to give a pleasant scent to a person's body.

Quantity

signifies the amount or number of a material or immaterial good considered as a unit or total.

Opportunity Cost

The cost of missing out on the next best alternative when one option is chosen over another.